In the heat of Summer 2017, we launched 5 new beverages for Cinnabon, Chillattas.

We welcomed them to the menu and into the hearts of fans, by freezing over our website and giving away swag and for one lucky fan, free Cinnabon for a year.

We launched the product at Minus5 Ice Bar in New York -- crowning 5 social influencers as the brand's flavor queens.

They spread the word on social and asked fans to visit our site, to take the quiz and find their own flavors.

In-Store Point of Purchase