A brand like Cinnabon is synonymous with filling the air of malls and airports with the sweet scent of cinnamon.
We carved a path to online sales, making it easier to access these sweet treats, where Cinnabon may not have previously been available.

Cinnabon eCommerce

By designing all aspects of the packaging with ownable personality, we took social by storm. The brand was brought to life on social and with an external online sales site.
Contributions include design of packaging, set styling and photography.

The packaging and delivery were also featured in interviews with Cheddar.com and by social influencers and fans.