For the first time in over 20 years, Mellow Mushroom redesigned their pizza boxes.
What was initially supposed to be a limited time only package for a month became a 2020 pandemic takeout staple for all of Mellow’s hardcore fans
(and even got some QANON folks irritated for some reason).

We launched with boxes and new bags all matching the Mellow branding. Even though printing/budget limited us to 3 colors they still made a huge impact.

For Mellow, the timing was perfect. The fresh art was a hit and appeared constantly in #TheGreatAmericanTakeout which encouraged even more people to get Mellow takeout.